Hey Dude, Know Your Customer!

I am always amazed that when it comes to marketing how little companies know about their customers.  They spend millions on marketing, and research.  The people in their marketing departments have their MBA’s and their alphabet soup of letters after their names, yet their efforts continue to miss the mark.
I have a credit card from Washington [...]

Thanks, Gracias, Merci

A brand new Lowe’s just opened in my town in Maine.  I stopped in today, partly out of curiosity and partly to buy weed killer.  I noticed something that I had seen in other Lowe’s stores.  Everything is bilingual. Signs throughout the store are in  English and Spanish.  I am sure it is a coporate policy [...]

Summer Music In The Park

Summer in Maine.  The image comes to mind of leisurely sitting under a shade tree, enjoying lemonade and listening to soft music.  No thank you.  I live in Scarborough, Maine and we have a relatively new town center park.  It has the obligatory pond, walking paths, soccer fields, and a terraced area for band concerts.  [...]