Thanks, Gracias, Merci
A brand new Lowe’s just opened in my town in Maine. I stopped in today, partly out of curiosity and partly to buy weed killer. I noticed something that I had seen in other Lowe’s stores. Everything is bilingual. Signs throughout the store are in English and Spanish. I am sure it is a coporate policy and in some parts of the US it makes sense. However, in Maine the prevalent second language is French. Maine has a long history of French-Canadiens as tourists, visitors, and many citizens who are of French-Canadien heritage.
It seems to me that a large chain of stores (there are several Lowe’s stores in Maine) would do well to research the local market and act accordingly. Once again a large corporation shows how they try to formulate things so much, that they miss their target. Sometimes local input and research can make a big difference. The same holds true of anyone in business attempting to serve a customer (new or one of long-standing), take some time to get to know your cusotmers. You’d be surprised what you may learn.
This entry was posted on August 21, 2007 at 9:21 pm and is filed under Real Life Stories. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.
