Hey Dude, Know Your Customer!
I am always amazed that when it comes to marketing how little companies know about their customers. They spend millions on marketing, and research. The people in their marketing departments have their MBA’s and their alphabet soup of letters after their names, yet their efforts continue to miss the mark.
I have a credit card from Washington Mutual bank. To get this card of course, they must know a lot of information about me, especially my age. Let’s just say I have passed the half-century mark and let it go at that. So why then do I get an email marketing letter from them with a picture of a “twenty something dude” barefoot and jumping in the air with his “air guitar”? The advertising copy reads:
Are You Ready To Rock?
We’re turning up the volume on WaMu benefits with the launch of the WaMu LIVE!™program, providing unique onsite concert experiences and more.
With WaMu LIVE!, WaMu is offering perks like tickets, special WaMu entrances, access to venues before doors open for shows and access to premier parking (at select shows and venues). As George, Jerry, Kramer, and Elaine would say “Yada, Yada, Yada.” I must be old, I’m quoting from a sitcom that hasn’t been on TV for seven years.
Someone at WAMU didn’t do their homework. Know your customer. Speak his or her language. Chances are you will have a better chance of getting through with your message.
This entry was posted on August 25, 2007 at 11:59 am and is filed under Real Life Stories. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.
